Latest posts by Chloe Bennet (see all)
- Your Online Guide To Writing An Offering Memorandum - April 16, 2019
As a professional real estate business, it’s important to make sure you’re preparing and creating the Offering Memorandum (OM) to the highest possible quality since it’s such an important aspect of your investment plan. When it comes to closing a deal, this document could make or break it.
Although you need to design and style each OM to each opportunity, client and property, today we’re going to explore some hard and fast rules to make sure you’re impressing your investors and getting the most out of these opportunities.
#1 – Use High-Quality Images
There’s no denying a picture speaks a thousand words, which is why you need to include them in your OM. By adding high-quality and relevant imagery, you can make sure you’re creating a document that not only stands out but also looks the part of being professional and inviting.
#2 – Writing Style: Editing and Proofreading Tools
Your writing style is vital to get right, because imagine if you were an investor reading an OM full of mistakes and errors. Would you invest? To enhance your writing, here are some editing and proofreading tools you can use;
These are two services to help you improve your grammar by offering you all the tips and resources you need to get it right.
As reviewed by OXEssays review, these are two professional online editing tools to help you perfect the readability of your content.
When it comes to legal writing, these are the two services you’ll want to know to help you get things right.
Recommended by Topcanadianwriters, these are two online proofreading tools to help you spot and correct any potential errors in your content.
#3 – Implement Illustrated Maps
It’s important to make sure you’re taking the time to create illustrated maps of the location of the property. This will give investors a clear idea of the neighborhood and surrounding area, but it’s critical you illustrate your map, or at least customize it, rather than ripping it straight off Google Maps.
#4 – Balancing Your Layout
Getting the layout of your OM right can make all the difference when it comes to making a sale or not. Ideally, you’re going to want to keep things simple and powerful, while making sure you’re not trying to cram lots of items, photos, and blocks of text onto each page.
“As some general rules of thumb, you’ll want to make sure you’re using margins, or padding, to give your content room to breathe around the page and remember that white space is your friend, and there’s no reason you need to fill everything little pixel with content,” shares Tina Arnold, a writer at GradeOnFire.
Using white space for a minimalist effect can be even more effective because it will automatically highlight and showcase the content that is there, making it even more powerful. Less is more.
#5 – Crafting Your Financials
While it can be tempting to save time and simply copy and paste your Excel spreadsheet financial information, or even screenshot it, this isn’t going to give you the best results with your investors. Instead, you need to craft your financial information into a format that works with the style of your document.
Make sure the financials are seamless in terms of design and readability, and you’re presenting them in a way that’s professional, clear and easy to understand.
#6 – Optimising Your PDF File Size
Once you’re exporting your document, you need to make sure you’re optimizing your PDF file size, so it’s small and lightweight. You can’t go around sending your clients and potential investors huge PDF files, especially since they may be downloading and viewing the file on your smartphone or tablet.
We want fast-loading documents that are easy to send, to optimize the file size, optimize your image quality, and give your investors the best experience.
#7 – Don’t Forget a Call to Action
Last, but certainly not least, you need to ensure you’re spending time on the call to action of your content which is professionally designed to guide your investors onto the next stage of your investment opportunity.
You literally need to spell out what you want the investor to do to make it clear and simple. Should they email or call you for more information? Is there an event they should be attending? Whatever the next stage of your sales funnel is, take your readers there effectively.
Featured image: Unsplash