Which Is Better? Instagram Stories Or Snapchat?

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String Nguyen

LinkedIn's First B2B Video Channel | Top Voice 2017 | Nominated for 30u30 Forbes Asia

Latest posts by String Nguyen (see all)

You know me, I like to test sh*t out and the new roll out of Instagram has made me excited. Interestingly, Instagram CEO Kevin Systrom, has admitted that “Instagram Stories” is another version of Snapchat, a temporal digital platform. Thanks to Snapchat, using Instagram stories has been an easy transition. Temporal video broadcasting is my thang.

If you’re good on Snapchat, you’d be great on Instagram.

Oh, hang on, good creators would stand out regardless what platform you’re on. If anything, this is validation for the direction of communication — temporal video is here to stay.

Both, Snapchat and Instagram have:

A 24 hour limit: meaning that content would disappear. This is a different form of medium as this would encourage both consumers and creators to keep using the platform. It has become stickier and it encourages people to watch stories from the start to the beginning. Snapchat is 10 seconds long whereas Instagram Stories lasts for 15 seconds.

With Instagram Stories, the following differences are show:

  • It doesn’t eat your battery like Snapchat.
  • You can upload videos and make it look like you just did it (this makes it an easy way to do pre-production, brands would love this).
  • It has a bigger and existing influencer network to tap into. There are quite of influencers and people who make their living off Instagram and Stories take it to the next marketing level (ie higher lead generation).
  • Where are the emoji or stickers? Snapchat is cuter and it won’t be long before Instagram has their own set of stickers.
  • Because of the potential for pre-production, Instagram is going to lose out in terms of authenticity.
  • There is no screenshot alert like Snapchat, meaning it’s less interactive and engaging.
  • With the use of hashtags, Instagram has a better discovery capabilities.

String, are you going to create content on both Snapchat and Instagram? 

Snapchat makes me look smarter, prettier (the face lens are so good) and cooler ?. Seriously, it’s best to be app agnostic.

When time is a valued asset, you’re better off, redistributing content in different channels, I’ve found that people prefer that you’re being genuine and authentic to the stories you tell.

If you look at the bigger picture of messaging or video apps, I still think WeChat is ahead of the broadcasting game. Perhaps Facebook is heading that direction, it’s obvious that they have bigger plans for Messaging app too. And after my Meerkat experience, I invested 6months into the video app platform and collected 40k+ followers, but didn’t transition my followers on different social accounts…?. Let’s just say, it’s best to not lay your egg in one basket.

Are you using Snapchat and/or Instagram Stories for your business?

If not, why aren’t you using the channels to brand yourself and reach out to the Millennials.

Written by Suzanne Nguyen
**This post was edited from a previously shared on medium.com/@stringstory

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