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Deciding that you want to blog is the easy part. Executing it can sometimes put people into a frozen state of mind. I’ve seen so many people suffer creative blocks because the stress of their expectations overtakes the excitement of trying something new and testing alternate waters.
For all the Bosses who have launched their first blog YOU GO LEGEND! It’s the first step to a creative outlet no matter who you are. First piece of advice is to do everything you can to not make it a chore. If you keep it as a ‘Passion Hustle’ you will see it flourish faster than if you treat it as though it’s your only ticket out of the 9-5 grind.
Easier said than done – I know! This reasoning doesn’t come easy at 10pm when you have been working a 12hr shift in the hospital and come home trying to find motivation to write and be creative when all you really want to do is sit down with a LARGE glass of wine and watch Netflix on REPEAT! I am hearing you! BUT – work hard to find the balance. Give yourself that wine and watch that Netflix – set goals and make sure you keep your leisure in their too. Burning yourself out is a direct blow to your creative candle – it always suffers first. So nurture yourself and you will naturally nurture your blog.
Now, let me share with you what a productive first month of blogging should look like. It’s so easy to get overwhelmed with everything you think you should be focusing on. The question is what should you be focusing on? Well, all of it really – but not all at once (until your acing it and can do it with ease!). I found this method worked really well for me in my first month. I now have multiple brand collaborations, guest blogging opportunities and a passive income from monetising my blog and affiliate marketing.
My overall approach is to break your focus down into each week. Choose one particular thing that you want to work on and give it your undivided attention. This method, of course, is after you have successfully launched your blog and now you’re starting on growth and engagement.
Week 1 / Content Planning
Use your first week to plan your content for the month. How often will you be posting, what will you post and how will you promote it. I like to post 2-3 blogs per week. Sometimes more, sometimes less but you should really try to keep it consistent so your readers know what to expect. You can download my free content planner here.
Week 2 / Email Marketing Templates
It is a great idea to get these ready even before you think you won’t have anyone sign up. Especially if your going to be offering a freebie for for anyone who signs up. I was a bit slack on this and I felt it when I needed it quick. So be prepared and create a Welcome Email and a Newsletter template. Take time and decide how often you want to email people, what you want to include and what you want to get out of it. You can subscribe to my newsletter and see what my Welcome Email is. I like to send out 1 email per week on a Sunday night or Monday morning.
Week 3 / Pinterest
I’ve jumped straight to Pinterest and skipped all other social platforms because Pinterest is the highest traffic driver out of all of them. When you learn the ropes of Pinterest it really pays off. Start by creating a profile if you haven’t already and then create 10 boards that surround your niche. Fill these boards up with relevant pins so that when people come across your profile there is something to look at. Then get yourself into a Pinning group that supports each others growth. I am a member of this one and find it really encouraging. You can follow me and send me a message to let me know you came from my blog – I’ll help you out along the way! I am still growing my Pinterest following too! I have found this E-book life changing! So many handy tips and so much exposure – it’s worth the investment!
Week 4 / Instagram and Facebook
I have listed these together because they sync nicely. Anything I post on my instagram goes straight to my Facebook which is really handy. I find that I reach a different market on each social platform which is great variety! I am a huge lover of Instagram and find it to be really useful for brand collaborations and potential reader outreach. I’ll be doing a focused blog on Instagram and how to use it properly! Take time to set both profiles up properly and focus on good images in your profile pictures and headers. You can also use this week to plan your content strategy.
So there you have it – 4 weeks planned out for your first month of making things happen! If you have any questions – I’d love to answer them. You can comment below or get in contact with me via my contact page. Don’t forget to grab my free content calendar to get things rolling!