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Netlfix, Amazon and Hulu are, in my eyes, the three major players when it comes to streaming services and, with Disney and Comcast battling to acquire divisions of 21st Century Fox, the fight is on to acquire Fox’s 30% share in Hulu. Acquiring this share would give Disney or Comcast a big advantage in the streaming market.
Reorganisation of Hulu
Randy Freer, Hulu CEO, will have to deal with the ramifications of all of this once the deal with Fox is done and, in an interview with Variety, he spoke about the recent structural reorganisation Hulu went through and what it will mean for the company:
“I think where we’re really focused now is around our growth, and how we scale in this marketplace. I saw after six months coming in that we really needed to align our efforts, and we’re aligning around four basic areas: technology and products — previously they were separate organizations; subscriber journey… making sure we can engage and we can retain and we can delight our customers from the first time they touch us right on through their lifespan with us.”
“The third part is content… the fourth area is around advertising revenue, and really flipping the model there — we believe that advertising, rather than being commercial interruption, can be a strategic advantage for us. We offer consumers choice. They can have ads or not have ads.”
The Handmaid’s Tale
Freer also discussed The Handmaid’s Tale, Hulu’s flagship television show, and the potential for a fourth season after a third season was just greenlighted:
“I think the second season is even better than the first. It’s accessible, it’s big, it’s bold, and it still keeps that conversation going. They actually opened the writers’ room to the third season if you can believe it a couple weeks ago… The creative process will determine, is it a fourth season, is it five seasons?”
“And I think that’s one of the benefits for creators in the streaming world — shows can take a natural progression, they can live for as long as they should live or they can end. I think it’s unfair sometimes in the characterization of broadcast television that we talk about a show’s been cancelled after four years or seven years, whatever it is… Look, I hope, as success goes, there’s 10 seasons of The Handmaid’s Tale.”
Thank you for reading this article! You can find my other articles here on Soapbox as well as my reviews which you can also find at my blog theturnertalks.com.