The Influence Of Technological Progress On The Medical Industry

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Wendy Dessler

Wendy Dessler

Wendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

Technology is changing the way we live and think, though the latter one is a conflicting topic and a can of worms in and of itself. Naturally, since the birth of fire, each new benchmark in the realm of tech has reshaped our lifestyles and industry in unimaginable ways, but over the last few decades, the emergence of internet and mass digitalization has pioneered such seismic shifts in the field of medicine that the industry has changed into something previously unimaginable. Here are the hallmarks of digital progress’s influence on the medical industry.

Where are we now?

The medical industry is ambivalent in that it wields incredible power and shows innumerable weaknesses at the same time. In the golden age of hyper-capitalism, various aspects of healthcare are adopting and adapting business models to varying degrees of success. Most of the time, the adaptation period gives birth to a number of missteps and practices that are simply incompatible with the nature of medicine. At the end of the day, it all hinges on the efficiency of prevention and treatment methods, and digitalization is introducing an interesting new dynamic to the mix. So, what happens when we introduce live feeds, AI, SEO, and other digital concepts into the robust healthcare infrastructure?

Information speed

The life of a patient hinges on information speed. Diagnosis, history of illnesses, tests and blood work – these are all time-sensitive and time-consuming matters that need to be well-organized and easily accessed in order to boost the efficiency of treatment. Digitalization might just be the saving grace all parties require in order to render processes smoother. This goes beyond transition from paper to computer files. Implementing a proper SEO strategy for your medical facility and integrating it, of course, with the wider network of country-wide hospitals and institutions will lead to the quick overview of all things keyword-related in a patient’s ever-evolving digital document.

Video companions

Cameras are everywhere these days, so why would an operating room be any different? As it can be seen in examples such as surgery videos by Dr. Timothy Steel, introducing video logs into the world of medicine opens up a world of possibilities. Filming, uploading and compiling detailed HD videos of operations and treatments will create a comprehensible and highly dependable history of patients’ progress. Each detail can be paused and scrutinized according to the doctor’s convenience. It also goes without saying that such video material can have priceless educational purposes.

Web design and IT sectors

One of the pitfalls of many non-IT industries is bad web design. This notion mostly pertains to non-intuitive, outdated and poorly optimized web pages. A site needs to offer an intuitive, smooth and seamless experience, both for patients and medical professionals. Of course, professionals will need to have access to privileged information and a wider spectrum of things – after all, they are on the employee and service-providing side of the countertop. But professional doesn’t have to mean impenetrable. This is why each and every institution in any industry requires a highly capable IT sector in the 21st century, and the healthcare industry is no different.

Big Data research

Big Data is a peculiar concept because it is fairly easy to define yet hard to grasp. Simply speaking, it is an enormous pool (or a mountain, whichever you prefer) of data sets that are ample enough so computational power can analyze it to reveal patterns and trends. In other words, the assortment of Big Data within every industry is a priceless research tool that can do decades or even centuries-worth of statistical analysis to draw reliable, scientific conclusions. Just imagine what this can do in the world of medicine. Previously opaque causes of diseases can now be brought to the light of day and new treatments can emerge in the blink of an eye.

The brave new AI

Artificial intelligence may be the leading engine that will introduce the medical industry to the most radical changes. A well implemented AI will evolve quickly to learn algorithms which will become its main tools to interact with a vast ocean (read: Big Data) of information and offer light-speed dossier complement, more accurate and precise prognosis and treatments. This goes without even mentioning matters such as improved research and the synchronization of medical devices and machines, but even that is merely scratching the surface. This is all destined to happen within the following decade. These are exciting times indeed.

The realm of medicine and multimedia has cross-sectioned to generate a sort of digitalized healthcare. The question of efficiency is now merely a question of bandwidth. As this factor changes over time, the professional opinion is as good as any when it comes to predicting where this area of the industry will go next, but the hope is that it will lead to quicker and more precise treatments, as well as all-around better performance in patient care.

Featured image: Unsplash

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Wendy Dessler

Wendy Dessler

Wendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

The Influence Of Technolo…

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