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What is the most impressive thing you have seen lately? For me, I was taken aback when I saw this new advert for Gatorade. To promote their Gatorade G Active electrolyte water, the company has programmed their water to drop out at certain intervals… creating outlines that look like people doing various physical activity. They then took photos of each shape and pieced it together into a brilliant looking stop-motion animation. It’s pretty amazing to watch and a great advertising campaign as well.
Some aspects of it still made me wonder how they did it. For instance, how did they make the water look like it was kicking the punching bag? Watch below for a video showing how they programmed the stop-motion shapes. It’s really worth a watch. To be honest, if you are anything like me (I really love knowing how things work) then you may actually find it more interesting than the advert!
The advert was created by director Cole Paviour and cinematographer James Medcraft of Unit9. They combined motion capture, motion control, and a unique multi-plane liquid printer to create the planet’s first animated liquid human all in camera.
James Medcraft said: “Over the course of six months working with Unit9, Machine Shop, Arri Rental and Mark Roberts Motion Control we developed a stop-motion 3D liquid printer that took motion capture data of a human and printed it life size frame by frame. The 3D liquid prints frames were captured using high speed sync flash on the Arri Alexa 65 and Milo Motion control, a technical world first. In five shoot days and 11 days in the studio we created a life-sized animated human, created entirely from liquid that moves and interacts with physical space like a real human.”
What do you think of Gatorade’s new stop-motion animation advert?
What are your views on the videos? Are you as impressed as I was with Gatorade’s stop-motion animation advert? Have you seen any other stop-motion animation lately that would beat this? Let us know in the comment box below!