Semalt Warns About The Danger Of Keyword Stuffing3 min read

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Ewan Hollander

Just sharing things that interest me in the hopes that they interest others as well

The search engines criticize keyword stuffing, and it’s not more a practice of white hat SEO. There were times when the keyword stuffing worked well to rank a website on the internet. In those days, the search engines especially Google could quickly manipulate the ranking of a page with keyword stuffing. Sites ranked in a large number based on how many keywords they had. Even if the keywords were not related to the niche of a website, it still enjoyed success as Google improved its overall ranking. At that time, you could easily hide the offending and stupid keywords inside the matching colors or the white background. Naturally, it led to terrible user experience as most people were not looking for the websites that used to open before them. Google and other search engines started then to filter out keywords placed on a website because all these sites were devoid of informative and meaningful content.

Consequences of Keyword Stuffing and Over-Optimization:

Julia Vashneva, the Senior Customer Success Manager of Semalt Digital Agency, warns that keyword stuffing is now considered as black hat SEO tactic and is strictly forbidden. Let me here tell you that it will have only a few benefits and your site cannot enjoy success in the long run. Sooner or later Google will penalize your website if it catches that you are stuffing the keywords. There are chances that your pages will be demoted in the rankings or removed altogether.

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Ewan Hollander

Just sharing things that interest me in the hopes that they interest others as well

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