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Those, who know what referral spam is, understand how frustrating it is when it gets into your Google Analytics. The trend of referral spam infiltrating GA reports has been on the rise in recent years. If you are a site owner, you need to know how to deal with it to avoid the severe effects it can have on your business.
Blackhatworth.com is one of the referral spams that have got many site owners and managers scratching their heads. It is a site that sends you bogus traffic or “fake hits” and the reasons for doing so are varied. Some referral spams are aimed at attracting visitors to their sites. They know that there are sites that publish lists of their top referrers. Spamming sites hope to get visitors because of merely appearing on such lists. These sites also bank on the curiosity of site managers. They hope that when they spam you, you’ll want to know why they are linking to you. You visit their site to check, and that’s exactly what they need – traffic.
Jack Miller, a top professional from Semalt, reveals here the ways of getting rid of this kind of referrer spam.
Is Blackhatworth.com referral spam harmful?
Though referral spam may sound harmless since it’s not associated with malicious actions such as spreading malware, it is a serious issue because it affects your GA data.
For most people, Google Analytics is a tool for decision making. Your Analytics data helps you to see the sites that are sending you traffic. You can then use this information to strategize on how to improve the structure and content of your site as well as gain new links. When you have genuine, high-quality links from other sites, your site is more likely to be ranked highly in SERPs.
The problem posed by referral spam is that it screws up your web analytics data. Your data is skewed and fails to give accurate metrics of the traffic directed to your site. The decisions made using this inaccurate data can be more harmful than they are useful to the business. Unfortunately, people who aren’t aware of referral spam do so and later wonder why their SEO strategies are not working as expected.
Getting Rid of Blackhatworth.com Referral Spam from Google Analytics
Setting up filters for referral spam in GA is one of the effective ways of getting rid of false traffic from spamming sites. Filters take care of sites that send fake traffic to GA directly as well as those that use bots to visit your site.
- Sign in to your GA account and in the View drop-down, click Create new view and give it a name.
- Create new filter by clicking Filters>New Filter. Name the new filter ‘blackhatworth.com is good’.
- After choosing a custom filter type, click Exclude and in the Filter Field drop-down choose Referral.
- In the Filter Pattern field, enter blackhatworth\.com and then save your settings.
You can do this for any other spam referrals that may appear in your GA reports. Ensure that before filtering out any domain you first check to verify that it is actually a spam referrer. You don’t want to filter out genuine sites and lose real traffic by mistake.