This new perfume commercial, directed by Spike Jonze, is insane

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Ewan Hollander

Just sharing things that interest me in the hopes that they interest others as well

Spike Jonze has released his latest commercial. This time for the Japanese perfume company Kenzo This commercial is something both special and fascinating. When you give an auteur space to flex their creative muscle, don’t let it come as a shock when they bring something completely unexpected. The advert features the hypnotic and fantastically choreographed dancing (I guess it can be called that) of a young socialite (Margaret Qualley) as she escapes from a stagnant atmosphere. Choreographed by Ryan Heffington, Qualley’s movements are euphoric and erratic to the point of random. It’s almost like a full body ablution to the tune of “Mutant Brain” by Sam Spiegel and Ape Drums to which your eyes are constantly fixated. Check out the advert below.

 

 

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Ewan Hollander

Just sharing things that interest me in the hopes that they interest others as well

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