ICO Walkthrough: How to Launch a Successful Project Like Telegram12 min read

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Kateryna Ganiukova
Passionate about IT world, writing, self-growth, and traveling! I love to explore the world and exchange thoughts with people from different countries and cultures. Got my master's degree in metrology, standardization, and certification. Currently work as a senior marketing and communication manager at software & Blockchain development agency - TECSYNT Solutions (https://tecsynt.com)

Did you invest in Telegram tokens looking to become a rich person? Well, recent news shows that the Telegram owner has raised on their ICO (initial coin offering) $850 million, according to SEC filing. It’s pretty obvious that businessmen around the globe strongly believe in the future of TON Blockchain that Telegram Messenger plans to develop during post-ICO stage. Company’s CEO Pavel Durov initially planned to achieve around $600 million but the demand for TON project pushed the limit even higher.

Just the pre-sale alone is the largest ICO seen to this day and beats up even some major current ICO players on the market. So, it’s safe to say, those who participate in the ICO public sale will totally see their profit in the Q3 2018 (after the early MVP of TON will be released). But… What if you desire to launch your own worldwide supported ICO development like Telegram? Keep reading to find out how to achieve launching success!

ICO Walkthrough. The Components of Successful ICO Development

At TECSYNT Solutions, we often get such requests from our clients as ‘consult me on how to start ICO, please’ or ‘I want to launch an ICO campaign. What should I do and how?’. Well, we decided not to reinvent the wheel and collaborated with our Head of Business Development department — Julia Kurganova. One of her areas of expertise is Blockchain and ICO Strategy development, which is why we conducted a roundtable together in order to respond our clients properly.

The first question always would be — where should you start. The ICO development is a hot topic these days but do you really know what an ICO means? No or not really? So, for those who can’t answer this questions here will be your starting point in the ICO Walkthrough we’ve prepared for you.

Stage 1. Discovery Phase. Pre-ICO

This step includes thorough business and in-depth marketing analysis that will help to answer is your ICO development idea suitable for your business? Launching successful ICO campaign is hard enough but it’s much harder when you dive in the token sales without preparations. You can spend tons of time and money on an ICO campaign that will fail in drawing enough investments.

A startup owner should keep in mind that ICO isn’t a tool for just any business. First and foremost, your crypto tokens must generate actual value for the users. Issuing a coin offering just to become rich at the expense of your contributors won’t be greeted positively. The key principles of professional cryptocurrency market are authenticity and transparency. So, before declaring the crowdsale of tokens on some ICO portal, you should develop a strong strategy and consider if you even should conduct the sale at all.

So, how to decide whether you should issue an ICO campaign or not? The decision depends on whether your cryptocurrency tokens can be integrated into your original product in the most meaningful way. If it’s just coins for future exchange trading, it practically guarantees that your ICO campaign won’t receive high interest from crowdfunders. And you risk being left outside the race after spending all your budget on the initially unprofitable campaign.

Summing it up, before you decide to invest in ICO development make sure that your decentralized tokens are able to increase the value of your original product. For this purpose ask a trusted tech team to walk you through the professional discovery phase hand-in-hand that will result in a whitepaper.

Stage 2. ICO Development Pro Tips for Successful White Paper

On the pre-ICO stage, the White Paper is a critical component of your business strategy. A bad document usually brings to nothing all your business efforts. So, pay attention to the details and keep in mind that your White Paper should be crystal clear and plainly explain such things:

Telegram White Paper

– What’s your main idea and why do you need a fundraising?

– How will you build your crypto tokens?

– How the token sales and redemption will be structured?

– Outlined concept of why your idea will change the world?

– The assessment of economic and data security risks.

This information could be 10 or 100 pages long, it’s up to the team you hire for the research phase. We also recommend hiring professional to translate the White Paper into multiple languages. It’ll help you to outreach the world and attract more attention to your project. The cost of this ICO development stage would be around $15,000– $20,000.

Typical structure of good White Paper document will look like this:

  • Background

Describe your management team, key team members and their level of experience. Tell how the project started.

  • General Information

Market description, how the Blockchain can be applied to it.

  • Market and Business Analysis

Deep analysis that will outline market growth potential and research of all existing competitors.

  • Product’s Description

What do you actually plan on selling to investors and what is the duration of the offering.

  • Token/Coin Outline

Which form and pricing mechanisms will your product have and the number of tokens or coins that will be issued.

  • Technical Details

What technology stack will be used for an ICO development, along with more detailed product description, stated long-term value of each coin, various graphics, charts and calculations.

  • Terms of Use

How and where your product can be used.

  • Pre-ICO rules

Clear terms and conditions that would be applied to investors.

  • Development Roadmap

Show your buyers what’s done to the date and what needs to be done after sale stage. Picture the milestones and timeline that are planned for the whole development process.

  • Business Plan

Strategic budget — how much money will be spent and on what purposes.

  • Profits

Show what benefits do you offer and which rights will be provided to the token/coin holders.

  • Basic Conclusions

Here is an example — Telegram ICO white paper. Look closely at the section that describes the actual value of their tokens.

Stage 3. Gather Up Reliable ICO Development Team

Launching success head-on depends on a team you hire not only for conducting a white paper and designing a website. First of all, you must have team members who know how to write you reliable Smart Contracts and develop cryptocurrency wallets. So, you should avoid hiring shady developers or companies and choose the quality over the price of software development.

Taking into account the launching success of famous ICO campaigns, we can say that communicating within a team, its goals and the level of investors’ safety are the top 3 issues that tend hold the interest of target audience. Therefore, your team must have a strong connection with investors — seamless communication is critical. Time zones difference, clearly determined goals and constant client support also matter not just before, but during and after ICO. Every investor chooses the best and open-up team behind the ICO project he or she plan contributing to.

To sum it up, all your major team members must have openly available social media profiles with their face pictures (preferably Linkedin) so any potential investor could check them out. And your team’s reputation must be crystal clear.

Stage 4. Outreach your investors. Start marketing your ICO development

Any cryptocurrency business is only successful as much as its marketing campaign. So, it’s very important that you create not only a media hype but a FOMO (fear of missing out) as well. FOMO would allow to attract a higher number of investors and conduct a very impressive funding. Investing in PR and marketing stage is always wise if you want to raise even more money.

Boost your ICO white paper on relevant web platforms and the crypto community. Like Pareto ICO — real-time peer-to-peer content marketplace and actionable intelligence platform for investors. Also, it’s always a plus for your marketing campaign if you involve certain Blockchain partner that is known on the market to promote your project. In this case, your investors will feel safer while contributing to your ICO development.

In addition, try to involve all possible marketing resources to let people know about your brand new ICO project. Conduct strong advertising campaign on following social platforms:

– Reddit;

– Top listing ICO portals;

– Quora;

– LinkedIn groups;

– Twitter;

– Facebook groups;

– Hacker News, Indie Hackers and Medium journals (Hacker Noon, Startups & Venture Capital), etc.

Aside from this, you’ll need your own beautifully designed and fast website with all important information about your ICO development and tokens sale. In addition to hosting server for fundraising and tokens distribution, this optimized site must have following sections:

  • Contacts and social profiles with high-quality photos and short biographies, — yours and your team members;
  • Technical Documentation: Privacy Terms, Terms of use, Whitepaper;
  • Partners or advisors, maybe reference from them or your existing clients;
  • Product and pre-ICO Description;
  • A subscription form;
  • Project Roadmap;
  • Press Kit and News from ICO industry;
  • A video presentation of your pre-ICO (or photos, links to publications about your product, maybe speeches);
  • Product’s beta preview if it’s ready.

Also, don’t neglect the email marketing. It allows spending very little time and money but outreach wider number of investors and media personas. You send emails to everyone who can potentially be willing to invest in your ICO and then maintain the connection with those people who responded to you positively. After that, keep the schedule for your email marketing:

– Send your clients weekly news;

– Notify them about the investment date (a month, a week, a day and five minutes before the ICO start);

– Provide security alerts and various links to helpful how-to guides.

But the most important thing — you must ensure your investors’ safety and let them know that they will be protected while participating in your funding round. For example, use the multi-signature escrow wallet to gather up the names of all key holders to announce them to the public. In your marketing campaign, define all the terms and conditions for investors and propose some premium discounts for early investors.

Stage 5. Launching Success of ICO development

Here come the launch day and post-ICO support. After your tokens are sold and the fundraising is finished, it’s time for your developers to prepare and launch your project. Your investors are waiting for tangible results and that same actual value of your tokens/coins we talked about earlier. In case of an emergency, also make sure that there is an established procedure for the returning of the funds to your contributors — if you fail to reach the goals and the would be a need to close the campaign back.

Make sure that your ICO is getting positive attention on platforms (like Trusted Tech Team Reviews). Your contributors must see that your company is doing well and users are satisfied with software provided by your development team. And whether everything is fine or not, don’t forget to remain genuine and constantly stay in touch with your contributors. Alert them about updates on the progress of project.

Top Listing ICO Portals and Sites Where You Should Promote Your Project

The final part of our ICO walkthrough If you’re looking for high-rated ICO listing sites to place your ICO right now, here are some reliable ICO listing web platforms you should check. They are being updated daily and provide all necessary information about current ICO, upcoming ones and already launched. Here you can register your ICO startup and expect a wide number of capitalists to get involved in investment round.

1. ICO Alert

‘ICO Alert maintains the only complete calendar of all active and upcoming Initial Coin Offerings (ICOs), token sales, and crowdsales. Our ICO Alert Reports give you exclusive insight and analysis of new cryptocurrency ICOs, crowdsales, token sales, or token generation events’.

2. ListICO

‘Best Upcoming ICOs in 2018 with Reddit shares. ICO list, ICO crypto, best ICO Coin — ListICO is more than just an upcoming ICO listing website. The ICO list is up to date and maintained regularly. You’ll find here the best initial coin offerings in 2018’.

3. TokenMarket

A great platform for token sales and decentralized funding. It’s an exchange and informational source for functional tokens for finance or Blockchain based projects and organizations.

4. ICO Watchlist

Best ICO and token crowdsales constantly updated list for investors that allows you to follow all the best ICOs (Initial Coin Offering) and upcoming token sales. The ultimate ICO list for crypto investors. 

5. Top ICO List

‘Explore the best NEW cryptocurrency initial coin offerings (ICOs) using the active ICO, pre ICO and upcoming ICO tabs. Hottest NEW ICOs added daily’.

6. ICO Rating

‘ICORating is a rating agency that issues independent analytical research, evaluating ICO projects and assigning them ratings. A rating conducted by ICORating provides investors with a foundation for making a well-informed and reasoned decision. At the same time, it demonstrates the openness and commitment of the project founders, thus making it more investor-attractive, and raising a project’s chances of conducting a successful ICO’.

7. ICO Hot List

One of the best initial coin offering list with ICO reviews and rating. It’s is a curated and up-to-date list of active, upcoming, traded token sales and ICO’s. Top choice for quality ICO’s with real potential across their whitepapers, roadmaps, teams, etc.

8. ICO Bench

ICObench is an ICO rating platform supported by investors and financial experts from the world of crypto and beyond. There is information about ICO rating, listing, funding, white papers, ICO dates, teams, roadmaps and calendar with details on top ICOs from various industries.

9. ICOholder

Ultimate rated ICOs list with detailed information about every initial coin offering and tokens crowdsale. Rating of all best ICOs and existing Blockchain platforms and events.

10. ICO Market Data

Top initial coin offering list with comprehensive information on the most promising active and upcoming ICOs and token sales around the world. Best choice for best rated ICOs and cryptocurrency reviews. ICO Market Data helps filtering scam and get through the current ICO landscape.

But it’s just a drop in the ocean the list of other profile resources is much longer, you shoot us a mail with your own ICO marketing list.


We hope that now you have some basic understanding of launching success and how to build a pro-ICO startup. One more important rule you must never forget — breaking the law or betraying the trust of your investors is the worst thing to do. If you don’t want to lose your business make sure you study the SEC Bulletin and other legal aspects regarding ICO launch in the country where the is proposed to be developed.

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Kateryna Ganiukova

Kateryna Ganiukova

Passionate about IT world, writing, self-growth, and traveling! I love to explore the world and exchange thoughts with people from different countries and cultures. Got my master's degree in metrology, standardization, and certification. Currently work as a senior marketing and communication manager at software & Blockchain development agency - TECSYNT Solutions (https://tecsynt.com)