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Too often, brands discard events as the dinosaurs of their industry, so they choose to go a more modern route, such as investing heavily in digital marketing alone. The reality of physical events, however, is quite different from this unfair depiction, since there are globally relevant conferences, workshops, and seminars recognized by the best of the best in each industry, which utilize some of the finest digital inventions of our time to enhance their appeal.
The time has come for every forward-focused brand to do the very same even on local terms, and explore the benefits of organizing local events to promote new products, raise brand awareness, and gain proper traction.
Wondering how you should do it in the age of tech and all things online? Here’s a quick guide you can use to introduce some excitement into your events and allow your brand to emerge as one of the most interesting booths no matter where you are!
Utilize the power of social media
Instead of using digital or physical marketing means alone, why not blend them into a unified strategy to deliver double results? This is where focusing on social media as your best event outlet will help you get the right traction before the event, get a high level of engagement during the event, and collect data, impressions, and feedback after the event is over.
Get people interested for the event with promotional codes and discounts, and utilize networks to get the conversation going on Facebook, Instagram, and Twitter, all of which are considered top picks for event promotion and traction.
Gadget up your stand
Let’s move onto the main event and how you can spruce up your presence to get more people interested to engage, join your presentation, or start chatting with one of your present experts. Local events in regions such as Australia rely heavily on tech to keep their presentations cutting-edge, interactive, and offer various informational sources.
To support a local even in any Australian metropolis for example, many brands use audio visual hire in Sydney to obtain high-quality equipment for their presentations and in order to create a truly immersive experience. You can even organize live-stream sessions to get connected to people online and perhaps inspire more of them to join you on the spot. Either way, tech is a vital part of your event management strategy!
Choose a trendy theme
Hashtags are merely a reflection of your audience’s mindset in general. With that in mind, if you can keep your online conversations relevant and recognizable in all the chatter with the help of the right hashtags and conversation-starters, you should be able to achieve the same offline, too. If a bank, such as Citibank in New York can utilize ball pits to get their grownup customers jazzed about a bank-related activity, then rest assured that your brand also stands a chance if you put some creativity into it.
For this to work, you need to know your audience well, know what they need, like, and enjoy in order to find a common theme you can use to inspire them, not only to come to your event, but to become active participants in your presentations, activities, and any other ingenious ideas you’ve put forward to raise brand awareness.
Hand out branded freebies
Another common human trait that can help you devise the perfect event is making and handing out something your audience will love and use. People love freebies, but preferably not the useless kind. This is another opportunity to connect the overarching theme of your event with the values and purpose of your brand as well as the needs of your customers. The aforementioned bank example is also applicable here, since they handed out gift cards, airline miles, and concert tickets, all of which are relevant for their audience.
If you’re a tech startup, why not hand out little Valentine’s Day flash drives, video game coupons, or something similar that goes well with your brand? This takes some research, time to create a range of exciting options, and of course, a budget to cover the expenses, so make sure that this is something your brand will truly make use of to promote your event.
Prepare your presentation and printouts
There’s no tech in this world that can save your brand from ridicule unless you’ve prepared a presentation that’s worthy of your event gadgets. To that end, make sure that your presentation is anything but dull or monotonous, as you should strive for an interactive experience where your visitors should be active, eager to contribute, and encouraged to ask questions.
Handouts such as brochures, flyers, and other materials are always useful ways to guide your visitors through your presentation and your brand in general, so make sure that people have something to bring back home, and they will be more eager to get in touch once they actually have the time to think about your offers. If there are many other brands at the event, do your best to be one of the guest speakers, offer your own on-site workshops and contests, and make yourself an active member of the event in any way possible.
Events are certainly not any less effective than their digital marketing counterparts. On the contrary, with the right methods to promote your brand, such as those listed above, you can truly use those events to make yourself a notable name on the industry map and build a long-lasting bond with your audience.
Featured image: Pexels