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The Superbowl is a great way to get a glimpse at future film releases. Indeed, during commercial breaks, many teasers and trailers for films are shown during this giant sporting event and it was no different this year. Solo: A Star Wars Story, Mission: Impossible – Fallout and Jurassic World: Fallen Kingdom all showcased footage during Superbowl commercial breaks.
However, in my view, the film that made the most surprising statement from a marketing perspective was The Cloverfield Paradox. This film debuted its title, poster and trailer merely hours before its worldwide release on Netflix. This was an unprecedented move and J. J. Abrams, a producer on the film, has shed some light on The Cloverfield Paradox.
Indeed, in a recent Q&A, J. J. talked about how this deal with Netflix happened in the way it did:
“We were talking to Paramount and the truth is we were trying to figure out what was the most fun way to release the movie, and it literally just came out of that conversation. Because people sort of knew this movie was coming and they knew it was a Cloverfield movie, and the series had always been so much about surprise, we were literally talking about what was the most fun way we could surprise people with this […] We started taking about how, when, and could we do it in time. In like, six to eight weeks, this went from ‘I wonder if we could do this’ to ‘We’re doing it, it’s on’”.
Development Into A Cloverfield Film
Initially, The Cloverfield Paradox was never meant to be part of the Cloverfield franchise. The original title for the film was actually ‘God Particle’ and J. J. Abrams discussed the process of how this film eventually became part of the franchise. Here is what he said in full:
“Originally it was written by Oren Uziel, who wrote a draft that was its own thing. That was around for a while, then Bad Robot got a hold of the script and we started to think what are ways that this might fit into the world? But when we started shooting the movie, it was still something we were thinking about. Because the idea for the Cloverfield series was not so much that it be the sort of narrative throughline but more that they be these really fun thrill rides. If you imagine an amusement park, that’s a Cloverfield amusement park and every ride has a different purpose, but they all kind of connect in some way or another. A bit like the Twilight Zone, which is my favourite TV show, or Black Mirror now”.
Thank you for reading this article! You can find my other articles here on Soapbox as well as my reviews which you can also find at my blog theturnertalks.com.