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For a film to get a sequel, it needs to be profitable at the box office. Film studios are in the business of making money. If a film is profitable, the film studio behind it will want to make more money of its success in the form of sequels, spin-off’s etc. Still, the announcement of a sequel to any film usually occurs a few months after its theatrical release. It is very odd and risky to see a sequel to a film get announced before or during its release. You must have a lot of confidence in your film to do this.
Netflix Orders Sequel To Bright
Well, it seems as though Netflix has a lot of faith in Bright to succeed. Bright was directed by David Ayer and the film is set for a release on 22nd December 2017. Yet, Netflix have already ordered a sequel to Bright with Will Smith set to return for it. Clearly, Netflix seems to believe that it can establish a fantasy film franchise that can rival the big studios. Obviously, Netflix have become such a force in the entertainment industry that they are operating however they want. They have the money to do it so who can blame them.
This is what Bloomberg had to say on the matter:
“Bright is the company’s first attempt at a big-budget Hollywood production, bringing together a bona fide movie star in a fantasy, buddy-cop tale that could have come from any studio playbook. Directed by David Ayer, who also made “Suicide Squad,” it’s a warning shot to studios and theater owners that Netflix is targeting a big chunk of the $38.6 billion global box office. To underscore the commitment, the company has already ordered a sequel with Smith signed on”.
Netflix Can Afford To Take The Risk
As I said, Netflix are generating a lot of money nowadays so they can afford to take this risk. I do not know much about Bright myself. It has not been at the top of my list when it comes to films I need to see. Still, whenever a film gets a sequel announced prior to the its release, then this makes me both more intrigued to see that film and more confident that it will be good.
However, if the audience does not react well to Bright, then the urge to do a sequel may be negated. Despite the confidence shown by Netflix, we will have to wait and see what will happen because things can change very quickly in the film industry.
Thank you for reading this article! You can find my other articles here on Soapbox as well as my reviews which you can also find at my blog theturnertalks.com.