United with Israel
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A Dutch firm agreed to acquire 10bis, an Israeli company that enables online ordering of meals from a list of local restaurants – replacing the corporate canteen – for $158 million.
Dutch online food delivery company Takeaway.com has agreed to acquire 10bis.co.il Ltd., a Tel Aviv-based online food-ordering firm, for €135 million ($158 million) in cash.
The acquisition is subject to the approval of a general meeting of Takeaway.com’s shareholders. The company stated the deal is expected to close in the second half of 2018.
Amsterdam-listed Takeaway.com offers an on-demand, online food delivery service from local restaurants, with 11.5 million European consumers. Its five leading markets are the Netherlands, Germany, Poland, Belgium and Austria.
Tel Aviv-based 10bis [ten-bis means “give a bite” in Hebrew] provides a similar service in Israel. The firm enables corporations to provide employees with meal plans by giving them credit to buy meals from a list of about 5,000 restaurants that work with 10bis.
Its software allows businesses to replace corporate cafeterias with a delivery service from local restaurants.
The users can stay in the office and place online orders for delivery and pickup or go out to eat and pay with the 10bis card at a variety of restaurants.
10bis serves thousands of corporations, representing hundreds of thousands of employees, Takeaway said in a statement on Saturday, announcing the deal.
The acquisition comes a week after another deal was made in Israel’s food and restaurant technology market. Tel Aviv-based firm SimpleOrder was acquired last week by Upserve, a US-based firm that provides restaurant management software, for an undisclosed amount.