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Certified vegan and cruelty-free by PETA and Leaping Bunny, cult beauty brand Lime Crime is has been a front-runner in the cosmetic industry. Its founder and creator, Doe Deere, is the next gen #girlboss. A native to Russia and raised in NYC, Deere founded Lime Crime in 2008 to help people express their personalities vibrantly, which shows in the high pigment and colorful cosmetics in her line. As with all successful female entrepreneurs, Deere’s morning routine is consistent and packed with positive habits. Deere spills her entire morning routine so hopefully the rest of us can wake up beautifully, too.
Deere’s day starts at 8:30 a.m., without an alarm clock. She gets nine hours of sleep daily, as that’s what she attests to her secret for clear skin. And Deere is admittedly a morning person, where she loves to have breakfast in her home kitchen, looking outside the window and contemplating the day to come.
She starts the day by drinking a full glass of water to help combat the dryness of living in Los Angeles. Then she does some stretching to open the body (open body, open mind!). After doing her favorite “cat/camel” stretching exercise to loosen up the back (which all of us behind a computer everyday needs to try incorporating), she makes her favorite breakfast consisting of grits. Other breakfast food favorites include fruit, yogurt and fresh-squeezed orange juice where she picks the oranges from her own trees.
Deere’s organizational tool of choice is the calendar app on her phone, it’s the first thing she checks when she wakes up in the morning to see what’s on deck for that day. She also checks into the internal company chat tool to keep in touch with her team before getting to the office. And Instagram is always open on her phone. But mornings are typically dedicated to creative work and digital info is kept to a minimum.
When doing her own makeup in the morning, Deere loves to listen to her favorite music. At the moment it’s The Beatles, which brings her back to her childhood. For Deere’s morning beauty routine, it starts with Glossier face wash which smells like roses and is mild on the skin. Then Murad Hydro-Dynamic Quenching Essence moisturizer to keep her skin hydrated. For makeup, she starts with foundation then sets with a powder and fills in her eyebrows. Blush and lipstick are Deere’s favorite part of her makeup routine. Deere’s favorite part of her morning routine is the makeup because she’s able to spend time with herself on self-care, which can last anywhere from 15 minutes to an hour depending on the look she’s going for.
Her showers are late at night so her hair can dry and be prepped for styling in the morning. Deere uses a curling wand to create her signature shiny waves, and she prefers to wear her hair down to show off the bold purple color.
Deere has two Persian cats, Puffy Fluffles and Chester von Battingham, who she loves to spend time with in the morning. Cuddling, petting and kissing her adorable cats are all part of her morning routine (pets are a proven stress reliever, too!).
She arrives to the office around noon, eats lunch and catching up with her team, then has meetings throughout the day. Deere tries to finish work around 6 p.m., but sometimes she’ll stay late and literally burn the midnight oil, just like a true #girlboss.