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Burger King, the fast food chain famous for its Whoppers, seems to have a surprisingly strong interest in net neutrality. In fact, apparently they understand net neutrality better than most and want to share that information. Earlier today, Burger King launched an advert to help people understand net neutrality by show casing a stunt they pull with the aforementioned Whopper.
In the advert, actors portraying Burger King employees make ‘actual patrons’ wait varying degrees of time for their Whopper unless they are willing to pay more. This refers to one of the key focal points that people have been talking about relating to net neutrality. The discussion has been around the idea of “fast and slow lanes,” which refers to deliberate throttling of internet content.
There is a surprising amount of truth to Burger King’s joke. When a cashier explains the Whopper fast lane system to a customer he says, “Burger King corporation believes that they can sell more and make more money selling chicken sandwiches and chicken fries, so now they’re slowing down the access to the Whopper.” That relates to the real conflict of interest seen in the net neutrality debate. Internet service providers (ISPs) often try to sell things that compete with each other, and they have good reasons to try to steer customers toward the content that will make them more money. This poses a danger. In a world without net neutrality an ISP that sell cable television or their own streaming TV services will carve up the internet to push customers toward the services that make them more money.
Burger King takes a stab at educating the general public and succeeds in making something that almost anyone can understand. Keep fighting the fight Burger King