Awareness Months: Overhyped or Vital for the Common Cause?2 min read

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Awareness months happen more and more over time. April in the UK is host to 6 of them alone, so im asking with too many to mention are they overhyped now or do they still remain a vital part of a charity?

April Is (from a quick glance in my calendar) Bowel Cancer Awareness month, Stress Awareness month and Mathematics Awareness month. Each cause worthy of a mention, but what does an awareness month do?

According to Wikipedia, Awareness months are, “recurrent months that are used by various governments, groups and organizations to raise awareness of an issue, commemorate a group or event, or celebrate something.” It seems that every month in the calendar has five or more concurrent events. Many with their own coloured ribbon or specific attire/regulations for fundraisers.

But are they overhyped? Are there too many  that we are expected to remember, or is each one worthy of our time?

Let’s take Bowel Cancer for example.

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