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If you ran a major, international brand and saw the advert below, what would you think? For Eugen Merher, he didn’t get much of a reaction at all. Merher created a fake advert, titled ‘Break Free’ as part of a university project which has gone viral and driven some viewers to tears.The Huffington Post reached out to Eugen (26 years old) about the advert. He tried to get in touch with Adidas, but didn’t hear back. “We tried sending it to [Adidas’] communications department but they didn’t really react,”
Adidas – Break Free…
The viral advert Adidas pushed aside
Subsequently, Break Free was submitted to the internet and has now gone viral, being been viewed millions of times. Eugen’s advert tells the story of an elderly marathon runner living in a retirement home. Unhappy with his day to day life, he is determined to break free of the institution. The main character suffers multiple failed attempts but betters himself after each one. At the end, his fellow seniors finally help him achieve the freedom he wants. It has been reported that the ending has left many viewers in tears or crying.
Merher said that he found inspiration for the advert in the passing of an elderly relative last year. “He was an old man with a very young spirit who used to walk two kilometres every day and bring his wife flowers, was very up on the news and loved to watch basketball,” Eugen said, “I combined him with the idea that running or playing sports makes you feel free, because that’s what I’ve always thought.” Unfortunately, as it stands, despite the ad’s incredible success, Adidas turned down the opportunity to use it.
What are your views?
At the time of writing this, the advert is trending as number 26 on YouTube. Maybe now Adidas will take notice of Break Free. What are your views of the advert? Leave a comment in the box below!