98 User Details That Facebook Gathers From Your Account

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Ewan Hollander

Just sharing things that interest me in the hopes that they interest others as well

Do you find this happens to you? You are scrolling through your Facebook news feed and find an advert perfectly tailored to you? Its almost like someone can read your mind isn’t it? It doest stop there. Maybe your wife’s birthday is coming up. Do you start seeing adverts based on things she may like?

Facebook have a very precise and targeted advertising algorithm. As outlines in the ad education portal, advertisers tell Facebook who they want to reach based on factors such as interests, age, location and more. They then show the adverts to the people most likely to be interested in their products, services and causes. But how does Facebook know how to target so each advert hits it mark?

As you can imagine, from using Facebook, the social media giant collects a lot of your personal data. The amount of data and the detail of the personal data they gather is truly staggering. Below are 98 personal details that Facebook is collecting from you to target adverts.

  • Location
  • Age
  • Generation
  • Gender
  • Language
  • Education level
  • Study area
  • School
  • Ethnic affinity
  • Income and equity
  • Property and type of housing
  • Value of housing
  • Size of the house
  • Square meters of housing
  • Year in which the house was built
  • Composition of the home
  • Users in new relationships
  • Your birthday and anniversary
  • If you are far from your family or hometown
  • Birthdays of friends, committed, friends who have recently moved
  • Users in long-distance relationships
  • Users with new jobs
  • Recent couples
  • Newly married users
  • Users who have just moved
  • Users with close birthdays
  • Parents
  • Parents waiting for a baby
  • Mothers, divided by “type” (athletes, fashion, etc.)
  • If they are likely to participate in politics
  • Conservatives and liberals
  • Status of your relationship
  • Who do you work for
  • Industry
  • Job title
  • Type of office
  • Interests
  • Motorcycle owners
  • If you plan to buy a car (what type, brand and when)
  • If you bought car parts or accessories recently
  • If you are prone to need car parts or services
  • Style and brand of car you drive
  • Year of purchase of the car
  • Car age
  • How much money you could spend on your next car
  • Where the user is likely to buy another car
  • How many employees does your company have?
  • Owners of small businesses
  • Users who work in management or are executives
  • If you have donated to charity (divided by type)
  • OS
  • If you play on Facebook
  • Owners of a video game console
  • Creators of events on Facebook
  • If you have made payments on Facebook
  • If you spent more than average on Facebook
  • Administrators of Facebook pages
  • If you recently uploaded photos to Facebook
  • Internet Navigator
  • Email service
  • Early or late adopters of technology
  • Expatriates (divided by country from which they come)
  • If you belong to a credit union, national or regional bank
  • Investors (and type of investment)
  • Number of credit lines
  • If you have active credit cards
  • Type of credit card
  • Debit card users
  • If you keep a fixed balance on your credit card
  • Users who listen to the radio
  • Preference of television programs
  • Mobile device users (divided by brand)
  • Type of Internet connection
  • Users who have recently purchased a mobile device
  • Users who access the Internet from a mobile device
  • Users who use coupons or discounts
  • Type of clothes you wear in your home
  • Moment of the year when you make more purchases
  • Frequent buyers of beer, wine or spirits
  • Users who buy groceries (and what kind)
  • Users who buy beauty products
  • Users who buy medicines
  • Users who spend money on products for the home
  • Users who spend money on products for children or pets
  • Users who buy online
  • Type of restaurants you frequent
  • Type of store in which you buy
  • Users “receptive” to offers
  • How long did you live in your house
  • Users prone to move soon
  • Interested in the Olympic Games, football or Ramadan
  • If you travel frequently (work or pleasure)
  • If you travel to work
  • Type of holidays you usually go to
  • If you recently returned from a trip
  • If you used a travel app
  • If you have a timeshare
  • If you have pets or children and you tend to spend a lot of money on them

Luckily you can manage your Facebook ad preferences easily.

What do you think?

What are your views on the personal data that Facebook collects from you? Let us know in the comment box below now.

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Ewan Hollander

Just sharing things that interest me in the hopes that they interest others as well

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