Search Engine Optimisation (SEO) is the process of getting your website to the top of the search engines for search terms that your potential clients are using to find your services or products.
In this article we look at 8 reasons why SEO is essential for every business.
1. Targeted visitors.
This is perhaps the key point. Every visitor that you attract through SEO is very targeted. If you provide hairdressing services, you can use SEO to get your website to the top of the search engines for people looking for hairdressing services. If you are an accountant, you will target people looking for accountancy services.
This targeting means that you will be bringing people to your website who are looking for your help, which leads nicely onto point two.
2. You attract people looking to buy or engage your services right now.
Would you like someone to enter into Google the name of the service that you provide, perhaps coupled with the location where you provide the service, to then find your website at the top of the search results?
Good. This is precisely what SEO will do for you. It will bring people looking to engage your services or buy your products to your website at the exact moment in time that they are looking to buy your services or products.
3. You win more clients not just once, but month after month.
When you get to the top of the search results, you don’t tend to just be there for one month and disappear. You stay there for weeks or months at a time, permanently if you have a good SEO company working on your behalf. What this means is that the work done to achieve this provides you with an excellent return on investment not just in the first month that you get to the top of the search results, but each and every month thereafter too.
This is why SEO can be one of the most cost-effective forms of marketing available for all business owners.
4. It proves your expertise.
If someone looks for information relating to your products or services and consistently finds your website at or near to the top of the search results because you have written so many good pages and are very well ranked by SEO, their only conclusion is that you must be an expert. How else could you be appearing all over the search results?
Do you want to know something good about being seen to be the ‘expert’ in your niche?
Good, let’s look at point four now then.
5. Experts can charge more for their services.
When you are an expert in your niche, you can charge a premium price for your services or products.
When someone consistently finds your website in the organic (free) search results, as mentioned above, you become seen as the expert. Your prospects conclude that you must be an expert to be so prominently featured by the search engines. You can now charge a premium!
6. You will be asked to comment on topical issues by the media.
Another hidden yet proven beauty of good SEO is that when people from the online or offline media world go looking for information around a topic on which they are writing an article, if the topic is your area of expertise they will keep finding your website.
Who are they going to ask for a quote on the article in question; someone who is invisible online or someone whose website is regularly featured at the top of the search results?
7. You will be featured above your closest competitors in the search results.
With SEO, once you start to get results, your website will be featured above the websites of your competitors. Clients will find your website before any of your competitors’ websites. If your website does its job well and converts those prospects into new clients, you will be taking work away from your competition.
8. You will annoy your competitors.
Whilst this should never be the primary reason to undertake any form of marketing, sometimes it is nice to know that when your competitor heads online to see who is outperforming them in their online marketing and they constantly see your website, it will annoy and frustrate them.
SEO really is one of the best forms of attraction marketing available to business owners. Being found by more of your ideal clients at the precise moment in time that they are looking to buy your products or services is exactly what SEO will do for you.
Featured image source from Pexels.