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A logo gives your brand a symbolic identity and it is the quickest visual to identify your company. Thousands of dollars can go behind creating, approving, and unveiling the ultimate logo. But how do you make it that important for yourself or your clients? Here, we’d share the ultimate logo designing tips to help you create interesting logos.
Tips to design the ultimate logo
For the starters, you must consider experimenting with logo templates. It is a basic step that new designers try out and then dive into the nitty-gritty aspects of designing. After you’ve made the best possible use of templates, work on the tips below to make your logo look interesting:
- Reflect the concept
Logos are way more than just a symbol that represents a brand. They often express the goal of a company or what they serve. For example, the curve from A to Z on Amazon’s logo expresses that you get to buy everything. The logo of Hyundai looks like the letter H but actually tries to portray two people shaking hands – a client and a representative.
When you consider adding this to your logo, it becomes more than just a mere symbol. Do some brainstorming to find out how you can add meaning to your logo.
- Vitally of color
The logo design color is one of the most important aspects of designing it. Colors have meanings and communicate ideas. Many people are pegged to choose the color of the brand, while some have the freedom to explore. Google has a fine example of a colorful logo and so does eBay. What you want to illustrate determines how you wish to add colors to your logo.
- Avoid being clichéd
Many people like to stick to the basic archetype of a logo, which might have a circle around it and letters within. Break the monotony and create something that appeals to the eyes and not what looks obvious. This will give you a creative boost and nobody can say that you took ideas from anywhere.
- Try out custom type
Decide if you want to stick to a symbol or add the letters of your company name to create one. There are so many beautiful logos that have the brand name itself. Think of Disney or Coca Cola – they depict what they sell while having the name itself.
Custom type logos help you ensure that it is different from any other brand in the world. It also helps people recognize the brand when they cannot recall it by just seeing your logo.
- Keep it simple
There is no need to create complicated logos when brands like Apple and Nike can be subtle and specific. Just because you’re a designer doesn’t always mean that you’re great at typography. You could know the basics of CorelDraw and plan to make your own company logo. Keeping it simple, straight, and specific is all you need to symbolize your brand.
- Consider the proportion
You need to determine the symmetry and proportion of the logo as it guides you to balance it out. You might need to consider curves and arcs around the logo even when you’d remove them ultimately. This is primarily why many people find it safe to create a logo inside a circular ring. You need to take the concept only to balance out your logo design and then remove the arcs and curves.
- Active vs. Passive
Yes, even visuals can have an active or passive tone and it all depends on your designing. It is a crucial part that you need to consider so that your logo looks welcoming. A sheer example of an active logo is the Twitter bird. If you could just imagine swiping it to the other direction, it would seem passive. From a conceptual standpoint, the visual of your logo must not be passive for people to accept.
These were some of the easy and tricky tips that you need to consider while designing a logo. To sum up, make sure you have an amazing logo design color and keep it smart and simple!
Featured image: Pexels