Latest posts by Sarah Edwards (see all)
- 7 Of The Best Tips Outlining How To Build Your Brand On Social Media - April 4, 2019
- 6 Of The Best Tips On How To Have A Great Day - February 13, 2019
It is not uncommon for consumers to have doubts about new products or services. Worries like whether or not they will get what they paid for stand between a business and its ability to generate sales. This makes building a credible and trusted brand on social media essential.
Featured below are six steps on how anyone can build and grow their brand on social media:
Remain consistent across all social media platforms
When running your own business creating creative and informative content to describe the products and services you offer can be a daunting task. A fun, easy to read and educational messages will ensure continued traffic to your website resulting in increased sales and brand awareness. Though consistency is key, individuals and corporations still have to tailor their ads to each platform. The nature of the message can remain the same, but for certain platforms like YouTube which is a search engine, one needs to use searchable keywords to ensure that their brand pops up as a result.
How do I remain consistent while ensuring I tailor my message to suit different social media platforms?
- The first item on your list would be to identify the demographic on each platform and pre-develop content ideas for upcoming launches or campaigns that will appeal to the consumer on each of these platforms.
- Create and store content such as consumer satisfaction stories and photos which can then be later customized to advertise your products or services.
- Interact with your customers online, find out if they are happy with how your business advertises itself or any concerns they might have by conducting surveys. The data from the study will allow you to create a FAQs post which you can post across your social media platforms.
Humanize your brand
Your business needs to have a personality, do not be afraid to produce content that is funny or share inspirational quotes on your platforms. Sharing ‘viral’ content on your social media platforms will lead to your followers engaging on your page with their friends, and this will ultimately drive traffic to your page. Feel free to also join in on conversations on your posts keeping your comments entertaining. Always remember to like, comment and share any pictures your consumers take with your product.
Be visual and compelling
Consumers are a visible lot, in a supermarket, we are first attracted to a product’s packaging before we figure out what it does. The same applies to social media platforms where users engage more with posts that have visual elements. Fundraising organizations use this principle to get donations and ensure they have continued monetary support from their benefactors. An NGO will share pictures that show how their contribution supported a beneficiary. It could be an image of a little girl writing in a classroom or children playing near a tap with running water. It provides a compelling story to current and potential benefactors and grows the organizations’ consumer base.
Using witty and meaningful hashtags plays a major role in growing your brand. Hashtags are a way of keeping your content upbeat and once reposted they create a buzz that can be linked back to your brand increasing business awareness and driving traffic to your page. A business can also use services like get custom comments on Instagram to add the element of engagement to their posts.
Partner with influencers
Influencers, in this case, are people who have a large following on different social platforms, and this means that thousands will see an advertisement or positive product review on their page. Their followers also trust in them and will not doubt the credibility of your brand. Such a partnership guarantees you increased brand awareness and sales.
Employ fun marketing strategies
A business can easily create brand awareness by holding a contest where the winner gets a valuable prize that still promotes your business. For example, a travel company could hold a game where the winner gets a trip for two at a beach resort. The contest could revolve around how well the potential winner knows the business like ‘name the packages we are offering this coming holiday season.’ The competition itself creates awareness, and it does not end there. Engage with the winner while on the trip, draft an agreement where he/she will have to share pictures with captions that promote the brand. The company can create captions for them.
Monitor the competition
The same tools that you can use to track what people say about your brand can be employed to keep a watchful eye on your competitors. Take note of any criticisms your competitors receive and tailor a response that addresses any niches their consumers feel. Carefully worded surveys can also provide you with information on what your competitors do better or worse and use it to build your brand.
Do not shy away from playfully engaging with your competitors as this will introduce your brand to their consumers which can be beneficial if you have better marketing strategies. Your consumers will end up conversing with your competitors’ target audience, and one can gain useful information from such an interaction.
Establish a crisis management team
One bad review, especially on a popular social platform, is enough to destroy years of work put into building a credible brand. A business can hire an individual(s) who will monitor negative comments about your business and swiftly respond by either expressing regret or offering a percentage off on the next product or service bought. Time is of the essence with such scenarios, making it important to plan and develop risk management strategies that will allow you to address the issue swiftly before it gains more attention.
Social media is a free and easy way to build your brand once you have identified your target audience. It helps if you stay active and consistent and though this may seem time-consuming, it ends up benefitting your business in the long run.
Featured image: Unsplash