5 Reasons Why I Am Excited For The 2018 NFL London Games

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James Massing

With a primary focus on the UK market, which has experienced explosive growth over the past decade, James is part of the National Football League’s international sponsorship group, responsible for driving year-on-year growth of a multi-million $ portfolio of blue-chip brands and organizations in line with the NFL’s international expansion. Prior to joining the NFL, James successfully managed off-the-field marketing and endorsement deals for top-level sports personalities, advising on and structuring two-way commercial partnerships. He has also worked across award winning sports marketing campaigns, including Budweiser’s sponsorship of The FA Cup, The FA’s 150th Anniversary and Dove Men+Care’s sponsorship of the (rugby) International Series. James also co-founded Victoria Pendleton Active Girls Camps working in partnership with The Youth Sport Trust and Loughborough University. These camps were held throughout summer 2015, at multiple venues across the UK, with the aim of inspiring young females to get involved in sport as well as motivate them to act as role models.

The NFL is coming back to London in 2018 with three stellar games announced yesterday.

First, the Seattle Seahawks will take on the Oakland Raiders at Tottenham’s new stadium before the Philadelphia Eagles take on the Jacksonville Jaguars and the LA Chargers face the Tennessee Titans at Wembley Stadium.

Following the announcement, I wanted to share 5 reasons why I am excited for the 2018 NFL London Games (and why you should be too!).

1. A New Stadium

For the first time ever there will be an NFL game in Tottenham’s new state-of-the-art dual-purpose stadium built both as a soccer stadium and an NFL stadium. It even includes a retractable pitch! Check out a video of the incredible new world first dividing retractable football pitch here.

2. Three New Teams

Of the six teams coming to London in 2018, three have never been here before! This will be the first ever chance UK NFL fans get to see the Seattle Seahawks and their infamous defence nicknamed the ‘legion of boom’, the Philadelphia Eagles, one of the most historic franchises in the NFL, and the up-and-coming Tennessee Titans with their young talented quarterback Marcus Mariota.

3. The Best of the Best

All six teams making the trip to London this year have made the NFL playoffs in at least one of the last two seasons. They will be bringing some of the NFL’s best players with them. A quick glance at the teams’ quarterbacks for example is enough to excite any NFL fan with names including Pro Bowlers such as Russell Wilson, Carson Wentz, and Derek Carr and potential future Hall-of-Famer Philip Rivers.

4. Brits Coming Home

As well as some of the league’s best players a couple of London-born British NFL stars will be coming home with their NFL team. Jay Ajayi, the #JayTrain, who came to London in 2017 with the Miami Dolphins, will return with the Philadelphia Eagles while Obi Melifonwu will be travelling home for his first ever London game with the Oakland Raiders.

5. Rise of the Jaguars

London’s adopted ‘home’ team, the Jacksonville Jaguars, will be returning to London for a sixth time in their best form in a decade. They have struggled in recent seasons, but this year have made the playoffs for the first time since 2007 and won their opening playoff game against the Buffalo Bills, led by one of the NFL’s best defences. I’ll be rooting for them this weekend as they take on the Pittsburgh Steelers in the divisional round!

If you’d like to hear more about the NFL in the UK contact me at [email protected].

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James Massing

With a primary focus on the UK market, which has experienced explosive growth over the past decade, James is part of the National Football League’s international sponsorship group, responsible for driving year-on-year growth of a multi-million $ portfolio of blue-chip brands and organizations in line with the NFL’s international expansion. Prior to joining the NFL, James successfully managed off-the-field marketing and endorsement deals for top-level sports personalities, advising on and structuring two-way commercial partnerships. He has also worked across award winning sports marketing campaigns, including Budweiser’s sponsorship of The FA Cup, The FA’s 150th Anniversary and Dove Men+Care’s sponsorship of the (rugby) International Series. James also co-founded Victoria Pendleton Active Girls Camps working in partnership with The Youth Sport Trust and Loughborough University. These camps were held throughout summer 2015, at multiple venues across the UK, with the aim of inspiring young females to get involved in sport as well as motivate them to act as role models.

5 Reasons Why I Am Excite…

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