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The consumer market has evolved greatly over the years, shifting its focus from the product or service onto the brand itself – its values, its key drivers, and its identity. There is no way around it, every amazing business idea needs to have a compelling brand identity that will set it apart from the competition in this oversaturated global marketplace of ours.
However, good branding is but a single part of the brand awareness puzzle. Let’s assume that you have already crafted an amazing brand identity and now you’re in need of an efficient and effective dissemination strategy that will put it in front of the eyes and ears of your audience. Here are the best digital marketing tips to help you boost brand awareness this year.
Discover brand opportunities with interesting quizzes
No matter the prevailing industry trends, one things is for certain – customer insights are the best form of market research you can do. Quite simply, the customer knows best what they want and need to see in the online marketplace in order for a brand to stand out, and most importantly, spark an emotional reaction. Remember, emotion drives customer loyalty and sales in the modern business world.
With that in mind, you need to obtain relevant customer insights regarding your brand so that you can adapt your online strategy and appeal to their unique tastes and preferences. You can achieve this through surveys and a bit of market espionage, but if you want to score truly relevant insights you will engage with your audience on social media via interesting quizzes. Craft specialized persona surveys along with valuable rewards for the customers that complete the quiz in order to obtain unique marketing angles and discover what works and what doesn’t work in their eyes.
Leverage the power of influencer marketing
Influencer marketing has become an industry in its own right in recent years, and nowadays it has become one of the most valuable marketing tactics for growth-oriented brands. No matter if you’re promoting your business at a local event or in the online realm, popular influencers can help you boost brand awareness and expand your brand’s reach.
With an inspiring visual presence and a product package that is innovative and creative enough to capture the attention of the online audience, you can go ahead and reach out to micro-influencers with a moderate, but loyal, following to spread the word of your brand. Offer free samples or trials for services, and be sure to give out a discount code to every influencer to incentivize people to visit your site.
Optimize your online presence front and back
Search engine optimization continues to be one of the most powerful tools in every experienced marketer’s arsenal, simply because your brand’s position in the SERPs matters for your long-term standing in the industry, and your reputation in the hearts of your customers. This is why meticulous SEO implementation is the emphasis of every successful web agency nowadays, as there is a need to optimize your entire digital presence for maximum visibility in the online world.
From backend (technical) SEO that tells the search engine crawlers that your website is responsive and optimized for Google, to on-page SEO integration into every piece of content on your website – including headlines, tags, descriptions, alt text, and blogs – to position your brand at the top of every relevant search result, SEO implementation matters. With that in mind, be sure to unlock your brand’s potential by optimizing your online presence for maximum visibility.
Use content marketing to spark engagement
Speaking of optimization, content marketing is another time-tested digital marketing method that, when executed properly, never fails to deliver on its promises. But beyond keyword implementation, the thing that will drive engagement and improve brand awareness is the quality of your content along with the emotional response that it evokes. In a nutshell, you need to produce amazing, credible content, while at the same time making it unique with your own brand’s tone of voice.
Be sure to measure the performance of your content strategy on a regular basis in order to make the necessary tweaks as you discover how your pieces are faring in the online world. You will also need to drive the innovation process if you want your content to remain interesting to your readers, so never settle for a formula that works but rather always strive to improve based on your insights.
Support relevant social causes
The modern consumer cannot be easily swayed by advertising or compelling content. Some people will prove more resilient to your charm than others, which is why you want to double your efforts by dabbling in the world of social causes.
People love when brands stand up for something truly meaningful, which is why you’ll want to research their interests and create a social cause strategy to discover the best opportunities to invest in. Remember, it’s not just about supporting any cause, it’s about supporting the causes that truly matter to your audience specifically. In turn, this will improve your image in their hearts and inspire them to spread the word of your good deeds.
Digital marketing is the most powerful way to spread the word of an amazing brand across the globe. With these marketing tactics in your arsenal, go ahead and make 2019 the most successful year for your brand to date.
Featured image: unsplash