Latest posts by James Smith (see all)
- 4 Tips That Can Help Boost Any Google Ads Campaign - April 29, 2019
Since their introduction, ads on Google have been a popular tool for digital marketing. But intense competition and climbing bid prices have made it very difficult to find visibility for ads. Here are 4 tips to increase the efficiency and returns on your Google ads campaigns without increasing your bidding budget:
Pick the right keywords
There are millions of advertisers trying to be seen by billions of users on the internet. In order to be visible and feature on prime ad spots, you need to work hard and work smart. Gone are the days when keywords had limited competition and ad spots were inexpensive. The only way to cut through competition and be seen by your target audience is by using the right keywords.
Stress on using only relevant keywords over bombarding your ad with a number of phrases and keywords. You can even experiment with some keywords to assess which ones give you a higher CTR (Click Through Rate) and lead conversion.
Optimize your landing pages
While every digital marketing and Google advertising company stresses immensely on this, it is still not said enough. Google advertising services are aimed at bringing more traffic to your website. Without an appealing and engaging landing page, it is not possible to get quality leads from your ad campaign.
Many times personalized marketing Ad campaigns have high CTR but their CVR (Conversion Rate) is very low. This happens because although the ads lure visitors to explore more, the landing page is often unimpressive and does not offer relevant content for the users. To tackle this, work on making your website and landing pages more appealing, informative, and relevant for the users. Having dedicated landing pages that resonate with your ad campaigns also help in engaging the visitors and ensuring lead conversion.
Focus on improving Quality Score
The place where your ad is featured greatly impacts the success of your campaign. This ad positioning is determined by your Ad Rank, which is based on your ad bidding and Quality Score. Google assigns a Quality Score to each ad according to its relevance, use of keywords, aligned landing page and more. The primary objective of Google advertising services is to create and execute ad campaigns with high quality score. This allows you to secure better ad placements even with a restricted budget.
Experiment with campaign types
It is not possible for any Google advertising company to deliver a stunning and 100% rewarding ad campaign without trying out some techniques. Since every business is unique, efforts for personalized marketing require experimenting to find out what works best. Consider including different campaign types like search ads, display ads, and video ads to gain better visibility and reaching your target audience.
Experimenting with different campaign types and ad designs also gives you a better understanding about the search habits of your target customers, enabling you to better frame your campaign.
There is no standard path for the success of a Google advertising campaign. Presenting high quality relevant ads and finding the right strategy can help you reach more users and sell more online.