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According to statistics by Statista, retail e-commerce sales worldwide that accounts for 2.35 trillion US dollars today, is expected to increase 4.05 US dollars by 2020. Desktop PCs are still largely used for placing orders online but smartphones are catching up, which will significantly surpass PCs by 2020.
On the other hand, e-commerce companies have witnessed a significant growth after going mobile. In fact, they are realizing that having a deep understanding of consumer behavior is key for e-commerce companies to succeed.
Above I quoted “desktop PCs are still largely used for placing orders”. This is mainly because of their convenience of accessing products. If mobile app development companies have a good understanding of this, they can build an app that enhances the customers’ mobile experience.
Though consumers get attracted to offers, they don’t make purchase until unless you are a brand or your app looks trustworthy.
There are five other key features that every e-commerce app needs essentially to attract and engage customers.
Ease of Use
Simplicity is the mother of beauty. If simplicity makes a deal, complexity breaks a deal. Let all key features, such as shopping categories, search column, offer zone, and customer reviews be at the focal point.
Just take Big Basket app developed by FuGenX as an example. The homepage of the app displays all the major features, starting from (from top to bottom) banners that showcase ongoing offers and special products, followed by product categories, about special delivery offer, about speciality stores, refer and earn program, and other special offers and ending with displaying unique values of Big Basket. Apart from these, the notification point kept at the top right corner, and the menu kept at the top left corner are easily accessible and makes app more intuitive. It helps you significantly increase conversion rate without having to make users go through cumbersome acts.
Integrating the app with the major social channels makes the login process easy, where users need not fill up a number of columns to register to the app. The most of us would agree how difficult it is to remember multiple passwords. And the most of the e-commerce apps today provide users this convenience for quick onboarding.
Help or Support Section
Personally I felt bad when I found there was no help feature in an e-commerce app that I used recently that sells mobiles and other electronic gadgets. This kind of small mistakes cost heavily for e-commerce companies. So instant help by call or text or at least FAQs helps to retain users.
You don’t believe how wonderful and beneficial Feedback feature in the app. It can avoid your business’s reputation from being hit by negative reviews. For instance, if there is a feedback column, educated users use it to complain about the inconveniences they are facing, otherwise they would directly go to the app store and make their concern public. It might hardly damage your reputation and sales. So make sure you will have a dedicated feedback section.
Hope the article was great to your sense. In case if you’re looking to develop an e-commerce app, you are suggested to collaborate with an expert top mobile app development company. Make sure they already have created some e-commerce success stories.